Many of us have heard of WWF and can easily recognize that cute panda logo. But where did it start, why and what do they do? Here is a brief history of the largest and most influential independent conservation organisation in the world.
World Wildlife Fund (WWF) was first founded in 1961 by Peter Scott, a man from Switzerland who then went on to start the charity in the UK. He designed the famous panda logo after he was inspired by a panda adopted by London Zoo named Chi-Chi. It was established to call urgent global action to stop vast numbers of wild animals being hunted out of existence and habitats from being destroyed. This was the driving mission and vision behind WWF.
After the establishment of the charity in the UK, it quickly spread to many countries around the world. In 1978, WWF Australia was established with a $50,000 grant and $20,000 in corporate donations. Starting with just three staff working out of an old factory in Sydney, WWF Australia quickly began smashing goals in the conservation sector.
One of the main operations of WWF is to establish conservation strategies which help protect biodiversity and sustainable development. As an example, in 1987 WWF established the TRAFFIC OCEANIA. This initiative is used to monitor wildlife and help agencies in Australia, New Zealand and the South Pacific, illuminate the illegal trade of wildlife and wildlife products.
But their work is not only limited to Australia. With the help of WWF Australia and their partners, they achieved a 50-year moratorium on mining in Antarctica – one of the most significant conservation outcomes for this precious environment.
Though Antarctica was not the only area to receive benefits from WWF’s work. In 2003-2004, after added pressure from both the public and WWF, the Australian Government committed to raising the protection of the Great Barrer Reef from 4.6% to 33%, offering relief from coral bleaching, sea floor trawling, overfishing and pollution. A massive and impressive proception increase for this unique and beautiful reef.
Throughout the years, WWF has continued to provide much needed support to precious, vulnerable wildlife. They continue to be a voice for the voiceless, standing up for the rights of all life on Earth. For instance, as part of the Net-Free North campaign, in 2018 the last commercial gill net in Far North Queensland was purchased and removed by WWF, thanks to the help of their generous supporters. Destroying this massive, deadly net means protection for marine species of all kinds, from dugongs, marine turtles, dolphins and sawfish to hammerhead sharks.
Endless Love supports everything WWF stands for, a world where love can exist between all life, whether human or otherwise. These amazing conversation charities are the reason why we can enjoy such a beautiful array of life today. Without them, who knows how many species would have been carelessly destroyed, never to be seen again. May these amazing charities like WWF, continue to get the support they need, to continue their support to the much loved diversity of life here on Earth.
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